Ecommerce web designers have a bigger job to do in comparison with the average web designer. They must create design that attracts visitors and also ensure that it’s highly user-friendly for visitors to browse and buy. Here are some tips that you can use.
Web design agency Peterborough – Your home page is the crowd-puller. It has to offer enough sizzle to get visitors interested enough to move onto other pages on the site. Use high quality images and powerful content that brings the prospects all the benefits of your product. Develop your content around a concept and create a relevant visual presentation relevant to bring in your own brand of creativity and make your site stand apart.
Web design agency Peterborough – Impressive Copy to make Sales:
Ecommerce web designers know that whilst relevant, quality information is the most important element of any ecommerce website, you are in business to make sales, so your content will need copywriting to lead, persuade and close a sale at your shopping cart.
The copy is your 24 hour ‘salesperson’ and must be interesting, informative and compelling. Dividing the copy into neat headings, sub-headings and highlighting important areas is the best presentation, and this will help readers who ‘scan’ to still get the gist of what you offer.
Tempting Product Displays
Do you remember walking on the sidewalk at Christmas time looking at the beautiful product displays – lovely mannequins wearing designer clothes and jeweler, snazzy electronic products, and other attractive ‘goodies’?
Web design agency Peterborough – The colorful decorations and offers are a dazzling show of festivity to tempt you, and before you know it, you’ve walked in and bought something you like. This is exactly how an online product display should make a person feel – a display that offers a warm invitation and sets the pace for the sale.
Ecommerce designers can dazzle with their skills and create outstanding displays that will transport visitors to another world. This effect can be achieved by using new streaming technologies, innovative colour combinations and adding some animation or graphics to a page.
Fast Downloading is Important
It’s important that sites download fast – or impatient visitors will simply click and move on. Don’t use more than four or five images in one page and compress them to 20K or less. Be aware that speeds differ from server to server, so identify a host who can give you the speed that your site needs.
User Friendly Navigation
A site with complex navigation will turn visitors away. List your products under Categories and Sub-categories making it as simple as possible for visitors to find what they are looking for.
Provide Multiple Options
All shoppers do not shop alike – each person has an individual style. Do take this into consideration and offer multiple options to shop. For instance, you can make it possible for them to shop by product type, by manufacturer, by brand, alphabetically, by size, by gender, or by any other criteria that you think they are likely to us.